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Story, Imagery, & the Art of 21st Century Presentation: Garr Reynolds at TEDxKyoto 2012


[Music] Venus on genki deska huh well touch em oh oh khakis on my day can’t get us I’m going to talk about presentation and generation has two meanings here this is called 21st century presentation this GDI this era and also making a presentation so I think a lot of us are from Japan what’s very inspiring to be here aren’t we I mean a lot I talked to a lot of the creative people here and they love living in Kyoto and living in Japan because there are just lessons everywhere in simplicity and an elegance and in great design traditional culture still flourishes and of course a special connection that the Japan has to nature historically and even you see the architecture where we don’t deny nature but we think of a way to blend our houses on our our architecture in a harmonious way with nature and I know many of you are inspired by Japan and even people like Steve Jobs had mentioned in his biography but even when I worked at Apple I overheard him once in cafe max talked about his love and appreciation and inspiration of Japan so it’s really an amazing place to live an amazing time to live here so if you look at some of the Zen arts like asado or ek Bona or Sumi a they’re amazing right and they’re amazing visual arts but Japan is also home to some of the worst presentations you will ever see no no don’t applaud that would but we’re going to change that and Ted has already had a big influence in that so you know the typical presentation and I used to be a salaryman is like this we turn off the lights back of the room tsuki no slide tsuki no slide everybody’s sleeping so it leads to this kind of thing death by slide youment ation it has many different shapes and sizes I think you’ve all been there watching PowerPoint or watching Prezi you’ve been there right listening to speeches or listening to a confusing lecture from the point of view of the brain this is really a waste of time this is not very effective at all so I often recommend dr. Medina’s book called brain rules it’s in Japanese in many languages and it’s not a book about presentations it’s a book about brain and work in school and what he says though is that we should throw away our slide presentations because they look like this and this leads to this and this is not what we want to do now you think I’m kidding this is a picture I actually took I showed this before I won’t say who or where but it’s a very important meeting that’s a famous politician behind the podium is he wearing pants I don’t know you never see him he never walked away lots and lots of data and after 10 minutes I took a picture with my iPhone sleeping sleeping sleeping and after the presentation people said ah emotional cata what you were sleeping but it’s very normal so people asked me why do Japanese salaryman sleep on the trains now we know PowerPoint all day long it’s terrible or keynote or whatever it doesn’t matter so we know that vision is extremely powerful perhaps our most powerful sense that we should take advantage of that and where can we go to learn how to present well and I love this idea of an koji sing it learned from the past so when I was in high school back in the meiji to die this guy’s going like yep sounds reasonable I’m not that old but I studied photography and we used this raise your hand if you know what this is raising a few people okay look around you old people here this is called film now and this is this is what I learned to take pictures and I made the raise your hand if you’ve seen these before again ten people can look around old people and these were called slides and that’s how I gave my first presentation back a long time ago in a galaxy far far away but it was amazing you know it’s the only thing besides sports and music it’s the only thing I remember about high school for years and this was an amazing experience took me a whole semester to put this amazing slide show together with narrative and it was an important topic and so on so these are slides and in the old days if we did a presentation about let’s say Geisha culture in Kyoto visually it might look something like this but if your professor did it today it might look something like this right this is not effective and it leads to a sleepy classroom in any day of the week in a unit in Japan so uncle Kochi Singh there’s other ways we can learn for example Kamishibai which I know many of you have heard of before is very popular before World War two TV kind of killed it but but the art still continues it goes back maybe as far at least in terms of inspiration to the amake scrolls and this is from 1959 and we can learn from this we can apply this to today and I don’t know why that we don’t so you have the storyteller next to his visuals the visuals are big everyone in the audience can see the audience of courses is gathered close with eye contact so it’s a harmonious blend of the audience and the visuals and the presenter why can’t we do that today and as Ted shows and as you’ve seen today we can do that because we’re storytellers and there’s tons of science and tons of evidence from the cognitive sciences that we are storytellers we’ve always been storytellers that’s how we learn and we sort of need to go back to the future and remember our roots and if you look at Japanese cultures the rakugo is somewhat 300 years old or more and it’s very visual usually a sensu is the only prop that the storyteller has but it’s extremely engaging and there’s of course it’s all about storing teller telling stories and making a connection through the stories now you might not believe me but you might believe the Harvard Business Review and they say the same thing they say forget about PowerPoint and statistics if you really want to make a difference and involve people at the more deeper level you need stories so for example you know a lot of companies focus too much on features features are important but that often isn’t where the story lies so if we’re talking about mountain biking it’s not the thing rather it’s the experience of the thing and here we can add context and story and meaning and that’s really what we’re selling often but if you go to your school official or your boss and you say well I’d like to make my presentations visual stories usually this is the reaction that you would get no but not a term paper I want to make a movie what well why so what is presentation really all about you know we hear about presentation skills and they talk about eye contact or how much you should move but really presentation is about ideas and you can present that in myriad ways and of course when we think about ideas we think of Ted Ted has had a great influence in Japan these are just the top 10 I actually took Steve Jobs Stanford talk so that my friend Daniel pink could move to number 10 but it’s an amazing these are so-called presentations often with multimedia and the impact in Japan has been huge Patrick Noel and Patrick Newell and Todd Porter started the TEDx Tokyo which is one of the first or perhaps the first I should have checked backstage and they’ve had an amazing influence in Japan and it’s grown and I was actually a little bit surprised to see so many amazing presenters who are Japanese people say all Japanese don’t have that training but I don’t think this is true at Ted at the Talent Search we saw amazing everyone was worthy of being on the stage just an amazing thing and at my university at the kansai gaidai you can see students doing presentations they sort of look like Steve Jobs here they do this all on their own I don’t give them any special training other than from my classes and yet they do this this one here they’re talking to high school students and you know they come out behind them from behind the podium front and center connected and what happens is because they can do this it helps their confidence not just in presentation but in all aspects of their academic life and their personal life as well so visuals are important whether it’s photography or quantitative displays are very useful we don’t do enough of that visualizations such as those by Hans Rosling Hans Rosling it’s hard to say toy boat toy boat toy boat okay so I highly recommend you watch those now we know content is king everyone says content is king but the problem is a lot of people think content equals text so when they say Conte there’s less content on the Internet they what they mean is there’s less text and text is important but text isn’t King instead we should say the ideas are King and you can do that in many different ways but if you say video a lot of people have an image of a couch potato who dreams of spending more time as a couch potato except maybe he has a sports car you know this guy but that’s not what video is or we think of video as from the Internet Oh video on the Internet [Music] that cat is Japanese so is this prairie dog dramatic prairie dog and dramatic businessman okay so that’s video on the internet but there’s a lot of good stuff out there too and if we look at the top 10 most viewed TED talks three of them use loads of videos seamlessly wonderful video behind them all of them use some sort of visual media except Sir Ken Robinson but you know Sir Ken Robertson’s talk is very engaging telling lots of stories you don’t have to use multimedia of course but if you do it’s got to be good and has to amplify your story and be a real ally harmonious allied with your story so Ted is great for videos of course we all we all know that and we all learn from those but I had a sort of a Epiphany it’s a kind of Epiphany something I maybe I forgot so I’d like to tell you a little story if that’s okay I still have four minutes and five seconds so is it okay if I tell a little story so all right this person said no but that’s okay yeah he’s related so it at the end of May two years ago I got a call from my brother my oldest brother I have three in the United States and he said that our mother only had a few days to live so we had to get to the United States the next day which is hard to do when you have a two month old girl who doesn’t have a passport so the American consulate was amazing they got us a passport and the next day were on a plane with my daughter actually she wrote inside the plane and that’s what she looked like that’s the actual picture and she slept the whole way thankfully and we made the long trip to the west coast of the United States to a place called Seaside Oregon and immediately we went to my mother’s bedside and the reason we wanted to rush to get there was we wanted our daughter we have a son now but we wanted our daughter to meet her grandmother and for her the grandmother to meet her Japanese granddaughter and so I don’t know because of the visual here how well you can see it you can see a little bit but I don’t know the first time my mother smiled maybe she was four months or three months old but this was the last time she smiled and it you can’t see it because of the mask but you can see the smile because the smile of course is in the eyes and she didn’t smile after that in spite of my efforts at bad comedy as you can see I couldn’t get her to smile but that was the last time she smiled which was an amazing experience she passed away shortly after that by my side with me holding her hand and it’s been two years now so our daughter is older but at least we had that connection so after words after her death I became really interested in pictures we have thousands of pictures from her past this is in the 90s at Hard Rock Cafe in Osaka I look so 90s and then looking at old photos from closer to the time before she passed but then I found a lot of photos from 1960 to July 4th celebration and I knew that you know she is everyone said she is such a beautiful person and I knew that but as a kid you don’t really appreciate it because I didn’t know her so well when she was before I was born so I loved looking at these pictures and something was kind of missing so my brother found all these film 8 millimeter film you know what that is raise your hand if you know at 8 millimeter film to old people ok I know it’s really amazing stuff actually and I’ve never seen these so imagined so here’s my mother on her wedding day and if and I’d seen photos like this and it’s amazing to see that in color and that’s one picture but if it’s 24 pictures a second it changes everything and suddenly I’m trans transplanted here I can actually experience it and the pictures made me feel sad when I look at them or a little bit happy but the pictures didn’t make me cry and this did of course photo photography is extremely important and powerful but you know this made me cry and it made me laugh as you can see my father 15 years before I was born joking around should he kiss dad too do you do that on the mouth on my gun okay okay my father was kind of a jokester okay so I realized then that this old chestnut which I’d heard before that death ends a life not a relationship is really true and I believed that before but when I see the film no motion picture today we call video it’s extremely powerful so I became very curious and I found the only 30 minutes of me on film before my grandmother died and she owned the camera so there was no more film after that this is me on my first birthday people would dress up look at my mother what happened people would dress up and here you can see this is my three brothers this is a coming up is my my grandmother this is my grandmother she looks like the Queen of England oh hello what is that from my birthday that’s respect for a child anyway just watching these even though you know that it’s sort of in-between crying and laughter here’s my brother believe it or not he’s an engineer today as he’s trying to wear a box on his the engineer always messing with stuff I never had much of an engineering mind that’s me I quickly gave it up I really love sports as you can see even back when I was a toddler and I’m not much better at sports even today as you can see but so I heard this before I didn’t make this this this idea up but I’d heard this someplace that motion pictures are really like an emotion generator so I didn’t but I regret that I didn’t take enough before my mother died but many years ago when I published my first book I made sure that I had a dedication to my mom and dad and I put a photo of my mother and father and this is me showing or my mother looking at that photo thank you she was very happy and through the magic of film we can pass somewhat sixty years or so it’s really an amazing emotional thing and we we can use it so I call this the the projector here is kind of a emotion machine and it brings a lot of you can show evidence and support and proof but you can connect with people also to a deeper level now rich gold in the year 2000 around the year 2000 he said two presentations today and this millennium will be somewhere between meta PowerPoint and massive performance art and I don’t know if we’re there yet but it’s really changed since the 80s and the 90s when we used to just board people all the time and Ted has played a huge part of that so we call these the style the short form presentation style and it’s extremely powerful medium so I invite you whether it’s an ignite event or a Pecha Kucha event or a TED event to embrace multimedia and to embrace storytelling as an effective means of communicating and connecting with your audience so thank you very much you’ve been a great audience I’ll see you at the party arigato gozaimasu thank you thank you

Author Since: Mar 11, 2019

  1. Great Talk, Really enjoyed it. What would really help is a summary of the software tools you have used to create this presentation -> i.e. how you've managed to integrate your videos into the slides so well. 
    Thanks 

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