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Lidia | 28 Moments of Black Canadian History | Black Beauty Culture in Canada


– Hi, my name is Lidia Tesfamicael. I am a fashion designer. I created a new not-for-profit called Canada Fashion Network. Our mission is to create
resources and opportunities for our fashion community. I aspire to create new value for our Canadian fashion industry. As a young Black woman, I grew up middle class.
I think my personality brings a huge role in how I saw things and never took anything to heart. Naturally, I’m so light,
no one thinks I’m Eritrean, as a kid that used to make me upset. Because this is all I
knew, I grew up with, surrounded by all types
of people, mostly Black and family around me. People
constantly questioned me and I didn’t understand
why my answer was never good enough. Based off
of my experience, I think that people should be more open. Ask questions, accept other’s perspective, understand that there are
different shades and listen, it might not make sense to
you based off your experience, but the next person has their own stories and we do need to let them
be heard, it is really a disservice if you don’t
let other people speak their own story. (music) (upbeat music) – And today I will be focusing
on Black Beauty Culture. Cheryl Thompson is an assistant professor at Ryerson University in the school of creative industries.
She has a book called Beauty in a Box: Detangling the Roots of Canadian Black Beauty Culture. I will be highlighting three moments of Canadian Black Beauty Culture she has written about.
In 1946, Viola Desmond was a black beauty entrepreneur
who ran a beauty salon, opened up beauty school and sold products across Nova Scotia. In 1970, Beverly Mascoll
incorporate her own beauty product company
Mascoll Beauty Supply. Which became the first
Canadian distributor for Johnson products. In 2001, Terry Anthony brought Da Kink In My Hair to the
Toronto Fringe Festival to bring awareness for all
the deeply personal journey that Black women go through with our hair. Today, there are a few Black
owned beauty supply shops still in business. Canada
Black beauty culture is still unknown to most
people and we need to share more about what we have
accomplished, support each other and celebrate. For more information,
click the link below. (upbeat music)

Author Since: Mar 11, 2019

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