Hey everybody, my name is Qcknd and I look very different in a tank top. Hey, everybody is Qcknd And today I’m going to be talking about Stranger things and you can probably tell by the title of this video. I might be talking about it a little negative So some background I Thought I was a pretty big stranger things fan. I have made multiple multiple stranger things videos on this channel I you know really let the fame go to my head when I was featured in this BuzzFeed article You may have been wondering where my video has been for season three and it’s out there It was just claimed by Entertainment one for having a milly milly rock remix song in it and spoiler alert that song he’s not in my video and when I called Entertainment one to ask them to pull the claim I heard them listen to the video in the background and then they blocked my phone number I had to call them from my boyfriend’s phone and that’s when they told me to get a lawyer They claimed a video that’s worth around four dollars Today, I want to talk about stranger things in the eye of pop culture I asked you guys yesterday on my Instagram at quite cool kid do you feel like stranger things has been killed by pop culture and I bring that up because at first you know I noticed some things popping up here and there a little bit of merch that I found a tad bit questionable But you know kept my spirits high because I do really love stranger things but more and more and more I felt like I was being suffocated with stranger things licensed products and although that happens I guess – everybody’s fandom I wouldn’t explain why this has been such a shock to me and maybe to you guys as well because the overwhelming response from you guys was Yes, I feel like pop culture has taken stranger things So, let’s go back to the beginning let’s go back to in stranger things first started It showed up on Netflix and all of us were like what what is this? We didn’t watch it when it premiered because we just didn’t know what it was. I don’t remember any hype around stranger things I just remembered stumbling upon it for me. Netflix has been an experience where for the longest time I felt like I was the only one on it I signed up for Netflix when it first became a streaming platform and I want to say that was in 2009 or 10 I’ve had Netflix so long I remember paying four or five dollars for a month and I have never cancelled since I have been a member for Ten years. I used to watch netflix on my Nintendo Wii and that’s where I fell in love with it It had the weirdest things on it like this situation from the Jersey Shore workout videos It had every episode of Miami Ink on it and it’s where I started to watch the office I just felt like I had stumbled upon something. That was just mine I was like, I’m not paying cable But I will pay for Netflix and even when I moved into this big house with a bunch of people in it I was the one who had Netflix on my wii and we would gather in my room and watch documentaries that I felt like Scraped the bottom of the earth and just like Dede lists horror movies it was great Netflix felt like such a dump so as Netflix has Busted into the mainstream. I always had that kind of memory of Netflix beingness Just thing I had access to and it was exciting and weird So when stranger things popped onto the scene, I felt like it was indie and I think this phenomenon is something that we’re all Experiencing, but maybe we just can’t put our finger on it. I felt like stranger things was indeed because Netflix has been a place where things developed outside of cable and outside of mainstream and At the time I felt like no one was gonna give this show a chance and that’s why it ended up on Netflix It had been my opinion of that before because a lot of the stand-up comedians I liked we’re getting specials on Netflix and just for my little monkey brain I thought oh no TV or it would pick this up. So there must be something about it. That isn’t popular So I watched it and I thought you know, wow, what idiots NBC didn’t want to pick this up. This wasn’t on MTV Idiots crazy after that though it became very public I feel like that Netflix was putting a ton of budget in their original series My Netflix account went up three different times and now I pay $15 a month versus the five I used to pay and All of that makes more sense to me and sort of takes away that like starry Ind But at the time I really felt like I had stumbled upon something special watching stranger things for the very first time was amazing It was the first time I felt really connected with a new and original Series everything about it the nostalgia the soundtrack the soundtrack made me salivate It was so good and at the time I don’t know why I didn’t recognize a stranger things featured Spotify playlist was probably Mainstream but playing it. I was like, oh my god. Yeah Finally someone believed me that electronic music is good and around that time. I got really into it So I made the stranger things look book the stranger things look book for me was kind of a celebration of something that I felt Like belonged to me and belonged to the couple people on Twitter who agree with me I really felt like it was a celebration of something I really liked and thought that I was entering like a fandom Finally like for me that I could participate in from the beginning because I didn’t watch Harry Potter Until I got my wisdom teeth taken out So I was already way too far behind to get into that phantom and I’ve never read comic books So I would be completely fucking lying if I told you one thing about spider-man So this just felt like it was something that was my own and I really loved the way that felt however I don’t think I realized I was sharing that with millions of people and I’ll tell you why after that and After making my stranger things costume and things like that a couple months had gone by and you started to hear like Little Joe like little like Around the office memes of like did you watch stranger things and I was a shampoo girl at the time so it was a lot of like Asking people what they were into Quickly and which stranger things came up we would connect and then it turned into me recommending stranger things so I could talk about it And then everybody at some point had watched stranger things So then that recommendation was kind of over and at that point I feel like there wasn’t a ton of merch at least in the official sense in my own mine I had created and made a bunch of costumes and a bunch of stranger things things And you guys were sending me DIYs that you made or I was buying pins from independent pin makers or Etsy Those places seem like the only places to get stranger things merch and if you saw someone wearing something stranger things The odds are it was bootlegging because the licensing for all of these things didn’t really exist I think Hot Topic was the first person to pick it up and I remember just like having a little comment about it like oh You’re gonna pay $70 for an 11 costume. I made mine for two pennies the next year like Party City or something totally ripped off my strange things wall costume even selling a licensed string like necklace and You can say it a bunch of people can have the same idea at the same time, and it’s not biting but the necklace seems convenient All of this kind of seemed like I was being force-fed a ton of stranger things things and at the same time I felt like all of the products were very very Rushed like nothing. Nothing really super unique about it and the common little catchphrases and marketable moments and the show seemed to be like just Killed and fed to us again and again like friends don’t lie. That wasn’t really a huge part of the show It wasn’t really a huge plot thing now. Is it time for me to probably mention? I am a stranger things tattoo So what the fuck am I doing here? I want to bring you to present-day and why some of us or Generally, most of us have this weird feeling about stranger things all this So this time around I feel like the third season of stranger things is Insanely hyped like I’d mentioned before I didn’t even know about season 1 and what was so great about it Was that the people who were cast were either? relatively unknown or already like cult Classic like Kol identified people which again just made it feel indeed And now all of these kids have become celebrities in their own, right? I was one of the first people to feel really uncomfortable when people were approaching them in the street I was one of the people to be like protect Milly Bobbi Brown but all of these kids now are a list celebrities and you see them in the commercials and you see them in Godzilla their Notoriety is making it really strong and all of the promotion is leading up to it is just making it extremely extremely Mainstream, so I just want to go through some of my favorite sort of like license fees for what is going on with stranger things right now and I have like 20 tabs open yesterday and what started all of this was? Stranger things for target. So I was at a target Express yesterday to buy face wash I don’t know and I noticed that they had a little stranger things kiosk and it was just a couple of shirts that like I said felt really rushed and thrown together, but if you go on Targets website they have their very own stranger things page where things are breaking up and broken up into categories All with this like very 80s themed Splash town USA Grillin and chillin style to the max cool at school and then they have scoops ahoy which I think is just the ice cream shop that they work at some of the characters work out in season 3 and then they have raddest categories Entertainment clothing action figures things through the home costumes and stranger things party supplies This is all just at Target. So just going into some of these things They just see insane and I know as an Evangelion fan. I’m Stepping on some toes saying this since eva has the craziest merch ever But there’s just something about that merch that excites me And this doesn’t and I can’t tell you what those things are unless it’s just like the over piling of These brands trying to understand something that in my mind. I denote it as indie, but it’s not indie I tell myself that every day Stranger things isn’t indie, but it doesn’t compute because it’s designed to be so indeed So next we have pop colors, which I guess is stationary company And these are stranger things licensed colored pencils the upside brown Friends don’t lilac, you know Kind of cool next Nike also has a license with stranger things right now And like I said, there’s only so much you can do so they want the hawkins visit Edy kind of category where they release clothes that look like clothing in the carat of the characters in the movie Which is like kind of cool you can have this fit for $70 or you can come down here and have the hawkins high school t-shirt for $40 Which I own I got it from my costumes last year. It is currently in my Bronco So, it’s DOA or you can get the stranger things sweatpants for 65 Popkin school cap for 32 Nike I guess is the more premium approach for your stranger things merch or you can come to forever 21 and Get your stranger things tracksuit I mean This one is kind of one of the cooler ones. I’ve seen I’m not gonna lie. It’s pretty sick it’s kind of like an all-out approach to this but I just don’t see myself in it very seriously Like I just don’t know the occasion but I will say one of the cooler ones but there’s just like not enough content to support this level of merchandise Like it says the upside-down Mike Lucas Dustin 11 And then there’s some other stranger things licensed merch for forever 21 as well I do like this one this like 11 basic graphic t-shirt seems like some of the more bootleg stuff that you might remember from season one. I love Next we head over to Polaroid and one of you guys actually gave me the heads up that Polaroid was having a collab with stranger things So you can get a stranger things Polaroid set for a hundred and fifty seven dollars I don’t know if they use Polaroid in season three or if this is just like a this item also occurred in the 80s Next mongoose bike slave bikes that they use in the show actually came out with a special license stranger things mongoose bike because Why not take full advantage of your item? Being in stranger things So stranger things has kind of always been available at hot topic and that’s just how it goes Hot topic gets a lot of like fandom licensing, but I thought this piece was kind of crazy It is a demo gorgon yard sprinkler Which you know, is it for kids is it for adults like I don’t even know They blew it up, but they’re not showing how it works. And then of course you can have a Steve body pillow I mean I Do really appreciate this? I think that that is great. Um, Steve is one of my favorite characters like This one is fanservice This one’s fans only Even Urban Outfitters got in on the fun Which like if you want to feel like you are the only indie stranger things fan you can have this barb poster in your house With your palm leaf and your fluffy pillow This one just deserves an honorable mention because I thought it was sick. Here is a Stranger thanks van flip moving enamel pin. I mean that’s pretty dope. Do you guys still like an animal pins? next Havaianas came in on here and got some stranger things licensed flip-flops and Hmm also took the lifeguard approach. Remember the lifeguards stuff from Target Well, hmm had the same idea at the same time to be released on the same day and it is the Hopkins pooled licensed swimsuit and my question here is Do you buy this because all your friends bought it and you all want to look cool or do you buy this? pulping that you’re the only one this is so unique to me because Maybe because I was never in like a Star Wars fandom where all your friends do dress that way and that’s what’s cool But again, like trying to wash the leg idea that this movie’s indie is just tough again with H&M You have this like cooler approach. Where is the Hawkins Indiana typeface shirt? That’s like a tea is Interesting, but you could pair it with your stranger things Cortez Nikes for a hundred and twenty bucks you can get the real freaking deal and get your stranger things licensed Nike sneakers With the Hopkins high school emblem on the back. I just it’s a is it overkill like I don’t know then you can eat some soup with your stranger things character mug play some stranger things Ouija board and Decorate your desk with this stranger things MLB Bobblehead this one. I don’t get at all. I really don’t get this at all in conclusion I just feel like with all of these items all of this licensing stuff it’s all fighting for the limited budget and attention of Stranger things fans which feels skeptical of all of this stuff anyway at least in my pocket of the internet you guys feel skeptical or even Disenchanted by all of this and I share the same feeling are you a fan? But you don’t want any of this merch because even when I was starting this video I thought am I not even a stranger things fan? I don’t own any of this stuff. I don’t own any Officially licensed stranger things items. Not one. The Hawkins shirt I have is a bootleg and all the other stuff I have either I made or you guys made but I’m a hypocrite because right now I am watching Evangelion chick items on eBay So, I don’t know I wanted to ask you guys how you felt Do you feel this enchanted by the big push of this franchise? Are you still excited for season 3 and you’re going to watch it? I am skeptical of course because I’ve put a lot of my heart into stranger things and a small piece of my skin But I also just want to like stuff and I don’t want anyone to bother me while I just like stuff Let me know how you guys feel and give this video a thumbs up share Your opinion in the comment section I would love to know how you feel because I’m just one person and in all of this. I am still very neutral I still can’t wait to watch the premiere tomorrow and talk about it with the two people I interact with in real life And I’ve been looking forward to it. Even if Milly Milly Rock took down my video. I have been following along anyway I love you guys. Follow me on instagram at quiet cool kid and until next time. Bye

Author Since: Mar 11, 2019

  1. I'm sorry, but I have to disagree with you. Just because something is popular doesn't make it less enjoyable. I truly don't understand how you ever thought Stranger Things was an "indie" show as a Netflix Originals series, Netflix being a multi-million dollar company. I think Stranger Things from the beginning was definitely written to appeal to nostalgic older people who were kids in the 80's and young people who love movies like E.T. and The Goonies, ABSOLUTELY not "designed" as an indie show. The creators always knew that this show was going to have massive appeal, and everything from the soundtrack to the opening credits was designed to hit that nostalgic sweet spot. I still love the show, but it would be naive to say that this show hasn't been marketed to hell and back since season 1.

  2. I think the first season was brilliant and I initially watched because Winona Ryder was in it. I totally had the same feeling when I first saw it – like I'd stumbled across it and mostly just wanted to figure out what the heck it was. I didn't care as much for the second season. I feel the writers are like…too conscious of the fandom and sort of…write to appease them (like Barb's justice plotline and Nancy + Jonathan). Don't get me wrong, I still loved season two. Will getting a chance to shine was my fave. But I've felt myself slowly losing interest since season two. The massive hype and amount of merch for season 3 is really dragging it further down for me too.

  3. I think that letting commercialism ruin your enjoyment can be a big internal problem to deal with- I think you should like things because you like them, other peoples opinions on your value as a fan or the pop culture is difficult but also not worth ruining something you genuinely connect with. I don’t feel at all that Stranger Things was ever very indie to begin with, so for me personally this push of merch was expected.

  4. I find with the merch, it can actually be quite spoilerish. As someone who did not watch the trailer for season 3, as I wanted to be surprised, the level of merch everywhere with spoilers was crazy!

  5. My overwhelming feeling is disillusionment. Watching the show and feeling so connected to it as one of my favourite tv shows, feeling excited about the style and references to 90s cult classics, and also the relatable nerdiness of the Duffer brothers work BUT to then find out that, like almost all cheap popular shows, they have chosen to needlessly capitalise on its success by licensing excessive and distasteful merchandise which does not capture the uniqueness, spooky tone and nostalgia of the show. I'm honestly disappointed in the creators but ultimately I still love the show and appreciate independent merch sellers who seem to understand the vibe and are inspired to make art rather than just exploiting the catchphrases etc for profit.

  6. I know this is long, but I wanted to share my hot take:
    Yes, I do understand that indie culture is a great lowkey way to feel like you're in a community. I mean after all, you, Qcknd, have built your own indie community in a way. Which I love and have been a member of for a couple years now. Being a part of something so niche and so lowkey can feel very heartwarming and more personal in a world that seems to just be full of capitalist hype and marketing.
    HOWEVER:
    and its taken me a while to come to terms with this, but just because something is popular and mainstream, doesn't mean it doesn't deserve the hype or that it isn't worth it. For example, I was a twenty one pilots fan for years and years before they became popular, and by the time blurry face came out, I was so ready to hop right off because all the hype was just a bit overwhelming. I felt like the fan base was just way more into them than me? Even though I knew and loved their music, I was intimidated.
    Over time though, I fell back into them, because I really did feel connected with it. And now no matter how much hype they get, or how mainstream it feels, I know why I'm there, and I love what they do. Same thing with stranger things. Yes, it's BIG and people KNOW whats up. But honestly, that show is incredible. So much character development and connections to 80's culture, I just really fell in love with it. Not only that, but the memories I have watching it with friends and in my room with spooky lighting, its something I cherish. That's why, at the end of the day, I don't care about the popularity as much. Marketing will always be there, behind the scenes (capitalism sucks)
    But for real, I'd just hang tight to those good feelings and memories, and keep digging the vibe that you've loved all along.

  7. "did pop culture kill stranger things?" not if you pay zero attention to pop culture like i do but i totally see where you're coming from. I hope it doesnt get as bad as Frozen, like today i literally saw a coupon for Frozen string cheese at the grocery store which is funny but also sad in a way. I dont even know if ST is good enough to deserve the hype honestly even though i did enjoy it.

  8. I do feel like pop culture has ruined stranger things a bit, but I think my reasons are a bit more personal to me. I’m an environmental sustainability major, and ever since I started studying the environment and getting into ZW movements and whatnot, the rampant consumerism reallyyyy bugs me.
    I’ve been gifted so much merch for the “fandom” stuff I’m into, such as stranger things or Harry Potter, and it’s usually stuff that I don’t even want! It just feels like shit you buy for someone when you don’t know what else to get them. I only like fandom merch if it’s really low-key and looks nice and anything more than that leaves a bad taste in my mouth because of my personal opinions on consumerism, as well as my personal style overall. I’m trying to be more minimalistic and only keep things around that I love and… merch just doesn’t do that for me? I feel like it takes up space and I feel like I’m 14 still when I wear it/own it most of the time. Maybe I’m just getting to old to enjoy some things.
    I can still enjoy the show if I ignore the fandom but it’s a shame that merch bugs me now.

  9. I just finished the season last night and I thought it was still enjoyable! The funny part is the new ice cream girl (Laura? I can’t remember her name) reminded me of you the entire time!!! She totally looks like you and I kept thinking wow qcknd could really nail a look book for her 😂

  10. After I binged s3, I really wanted El’s romper so I looked it up and they had it at Target. The next day it was completely sold out lol

  11. I get that the sense of community might be more cozy if you like something not many other people like, but at the same time I don't really understand how something can be "ruined" just because more people enjoy it. Enjoying something from the beginning or enjoying something since more recently doesn't make anyone more or less of a fan, and it's that kind of elitist attitude that splits and destroys communities and fandoms despite the fact that they still have the thing that they like in common

  12. omg the Levi's jeans jacket but only with shirtless Billy pls lmao. IDK though it's so hard, like I would wear any of these items but I also don't like the hype.

  13. I don't think pop culture killed stranger things; I think that our mentality about money did, aka capitalism (yes, I used the dirty word). When something is new and fresh, everyone wants the chance to make money from it, and that's easy when the targeted audience feels a deep connection to the subject you want to base your product on.

  14. Everyone always likes to think they're the only ones, or the first ones, into something. Everyone thinks that everything they enjoy is indie or only appealing to a niche group. Reality is that this show has never been indie. I've never watched it (just never found the time to dedicate to it yet. I image I'll watch it eventually) but my boyfriend's brothers were the ones who told me about the show when it first dropped on Netflix and they are the very defintion of mainstream junkies. Everything they are into is super popular and if it isn't considered popular by the masses, then they're not into. They're heard people lol.

    The problem with the merch is that it's based in the 80's and thus most of the clothing / style featured in the show is pretty easy to find at thrift stores and garage sales (or you dad's closet LOL). But literally every popular show / movie series has this amount of merch. So all they can really do is slap the logo on everything lol.

  15. And if it makes you feel better I've been a fan of the show Supernatural since day 1. Yes all the way back in 05 when it first came on The WB the night it first aired I was there lol and I own just 1 poster and a funko pop doll. Both were gifts from a friend. So in the almost 15 years I've been a fan I have not purchased any merch. I just don't feel like I need to buy useless shit to prove I enjoy something.

  16. i disagree but only because i live in the UK and have never seen a single piece of stranger things merch. the only piece of ST merch i have, i got when i was on holiday in the US. but i can totally see where you're coming from as i saw it happen with game of thrones. but it seems like stranger things is safe here…for now.

  17. I mean does it really matter if its indie or mainstream? If anything I think its really cool that for once theres a show that me, my friends, and boyfriend all get really excited about and share our opinions on. I also think its cool that less standard hollywood stuff and more out of the box shows are getting large bugets.

  18. LOL its been pop culture since its inception… its also set in the 80's which is the epitome of pop culture

  19. Tbh almost all the merch you pulled up in the video I was like "Into it. Into it. Into it." It's my favorite show and I'm pretty pumped there's so much merch out there. The first year it came out I spent almost $100 on a pink dress from Etsy because I couldn't find one ANYWHERE. And now I already own the romper Eleven wears because Target put out an exact replica. So I'm excited I can get stuff from my favorite show wherever I want, and because there's so much to choose from I don't have to buy the crappy half ass stuff some places put out.

  20. Ok I’m sorry but it doesn’t freaking matter if something is “indie” or not like it doesn’t matter as long as it’s good. I get your point with the merch but you kinda downplayed you’re point with the “I wAnNa FeEl SpEcIaL” thing.

  21. slightly out of topic, but does "shampoo girl" mean a girl who is just starting to get interested in something and wants to know everything right away or am I missing something? English isn't my native language.

  22. Season Three was very disappointing… They basically put a damn Cocacola ad in the middle of an episode and it was not sublte… over it.

  23. can we also talk about the MOST CRINGE scene when Lucas was basically doing an entire commercial for Coke while they were in the grocery store?? i was thinking to myself.. they wouldn’t.. but he KEPT GOING and i was like OH GOD MAKE IT STOP PLEASE

  24. I watched the whole 1st season the day it came out on Netflix and I loved it so much. When Hot Topic got the merchandise, I knew everything would go down hill. With every other season following, it seems more and more desperate to stay relevant and it’s disappointing.

  25. I guess I just don't understand what exactly you're frustrated by. I like what I like regardless of how popular it is. If companies want to spend a lot of resources marketing the show/merchandise, cool. A lot of it doesn't impress me personally, and I don't own anything officially licensed either, but good for the fans who do want the merch. Good for the companies who are making money with what works, and what there's obviously a demand for. Good for the celebrities who are getting the publicity and probably a cut from their characters' merch sales. Just because something has mass appeal doesn't mean it's of lower quality or less cool. I like bonding with people who watch the show. I like all the excitement on twitter anticipating the new season. Who's saying liking something has to be a personality trait? Most people have too much going on in their lives to be anymore than a casual fan of anything, and that's completely fine/expected.

  26. I feel like this happens with every fandom that gets the smalles bit of popularity. Also hot topic picks anything up that gets slightly popular because its the hot topic at the time lol

  27. In Norway everyone knew about it and was watching it when it came out, so it was kind of super popular already in the beginning. Never indie. I'm also one of the few people who couldn't care less if only 2 people like the show I like to watch, or if millions of people like it too. It doesn't change my mind about it. The only merch I've seen in Norway is the H&M items, and the only reason I haven't bought any of them is because I'm picky. I didn't get the bodysuit because I don't want to walk around with fake "lifeguard" clothing, and I didn't get the slippers simply because they don't have my size. I would have gotten the stranger things logo t-shirt if only the white shirt came with red letters instead of black. The subtle plant pattern they have with the demogorgon face on it is super cool though, but then again I don't like the items they put it on :') If I could fit a men's shirt, I totally would've gotten the demogorgon hawaii shirt <3

  28. I feel the same way! I just so happened to stumble upon Stranger Things on Netflix when it first came out and was immediately obsessed. I started to recommend it to people because I couldn't believe nobody was talking about it but once season two was about to come out, shit hit the fan. It was absolutely everywhere and I became more and more disinterested and kinda angry that it became so overwhelmingly popular. Normally, when things I love gain attention I feel proud in a way that they are doing well but I haven't felt this way about any other fandom. I like how you said it was made to feel indie even though it's not the case. Maybe that's why we all feel so cheated? We were sold something that promised us one thing but was something completely different. I don't want to say it was false advertising because it was more about the feelings that came with it.

  29. Slightly off topic but the whole time watching season 3 I can’t get over how Robin looks kind of like you!

  30. Completely agree with everything you said.

    Also, my family had Netflix before it was a streaming service. Like when you went online and ordered the movie or show you wanted and they'd send the DVD in the mail. Then you'd watch it within the first day or two and mail it back. Does anyone else remember this?

  31. I remember in australia every man and his dog had a stranger things shirt when season one was a big thing. the merch here has kinda died down but there's still a bit of it in places like cotton on and jay jays. https://www.jayjays.com.au/shop/en/jayjays/netflix this was an add for netflix show merch at jay jays in aus.

  32. I have some custom Stranger Things art as my lock screen, but I feel like if I wore a shirt of it in public I'd feel like a walking advertisement 🤔

  33. I literally nearly didn't watch this video because I'm that sick of stranger things now. I really liked the first season, recommended it to people I thought would like it and everything but even before the second season came out I was seeing far too much merch and I already felt a few episodes into the second season that the fame and popularity had gone to the writer's heads, causing them to write it differently than if they had have been indie as you felt they were. This meant that I have not watched anything past the first couple of episodes of season 2. I may pick it up some time in the future when it's died down a lot and doesn't feel like I'm being forced to like it but I have absolutely zero interest anymore which is a shame. I don't like being the person that dislikes them just because they're popular but it's things like the Friends don't lie catchphrase that you mentioned that ruin it for me because they kill the show by overhyping otherwise mostly insignificant aspects. I also dislike how greedy they have become to so much as block videos like yours even if all it would have done is give them good publicity.

  34. i think you felt that indie vibe because it was unannounced and just showed up on netflix.. but that was part of the entire branding and feel of the show, its a mysterious show and the mystery of it showin up on netflix added to that vibe and it felt like a cool little netflix gem. but lets be real here, netflix has come a long way and is not what it used to be. they are killin it with the original content. and of course companies are going to merch the shit out of something that is such a favorite and very popular.. also i think the 80s setting of the show adds some immediate nostalgia and indie feel

  35. Did they ask you to put a Scoops Ahoy/Baskin Robbins add on your look book video? Just thought that was funny. Considering that I watched this before hand and they fucked you with a copy right. Sips tea

  36. I don't want to seem rude or hateful of you, but I disagree completely. Every fandom is kind of like this. I think that no one knew about season one because the producers were just seeing if people would like it or not. Now, it is extremely popular so they have obviously tried very hard to advertise it. Every fandom has some weird and questionable merchandise and definitely over hyped and pointless things about it. Being consumed by pop culture seems like a very natural next step after gaining popularity. Again, don't mean to be rude, this is just what I think

  37. My first reaction would be to say no, pop culture didn't ruin stranger things; because it is in itself a piece of pop culture. it's a TV series which has been super popular in a lot of circles & is apart of our current entertainment zeitgeist (ie a Netflix original, feeding into the 80's nostalgia trend ect). The amount of consumer goods from the show has maybe numbed the excitement toward it, especially since it is still more indie than mainstream cable shows as well as large studio movies (which we expect to have a lot of merch) :))))

  38. I felt this as well and honestly the second season really fell through for me but beside that it’s so mainstream season three to me was much better than 2.

  39. Being a child of the 70s and 80s and having thoroughly enjoyed growing up in that time, what you don’t understand is that it was the height of merchandising. What they’re currently doing fits exactly that era, overkill of pushing gaudy products LOL Bringing back things I wore, listened to and played with as a kid and I’m LOVING it.
    Stranger Things has just never been indie, it’s always been pop culture since it’s inception three years ago. It is literally powered by 80’s pop culture, I don’t understand how you ever thought is was anything else. It just successfully pulled in all audiences, including indie fans. That’s why you’re feeling like it was something special to you, but just so you know, everyone else feels this way too. Especially those of us who lived it. It’s a fandom where EVERYONE is invited ❤️

  40. Stranger things is just an amazing show you don’t have to buy into all the stuff and just enjoy the show
    I was hyped when the show first came out and I’m hyped now
    It’s okay to like stuff other people like

  41. Netflix has been popular since it came out. Stranger things when it aired everyone and the dog was watching it. Considering it was all over. Stranger things is just a super cool show that people love and want everything stranger things. I don’t see how it being popular killed it. Idk you annoyed me with this video.

  42. girl what……. I love you, Q, but I have to disagree. The merch has been a bit much but it’s to be expected for the magnitude of this show. It’s watched all over the world. This sounds like some cringey hipster dialogue.

  43. When you've been drinking your own koolaid for so long that you forget you didn't invent koolaid yourself…. I've had netflix since it very first started and it was just dvds. The second they started streaming services I signed up immediately. If Netflix users were a country it would literally be in The Top 10 Counties in the World, Population-wise. Everyone has seen Stranger Things, and Netflix has never had any kind of an "indie vibe"…. ever. It was just a good way to cut the cord from cable/satellite TV, like over a decade ago. I don't understand why you feel like this show was just for you and nobody else. They have to make a living, hence all the merch. Sorry :/

  44. There is an article from 2016 from cnet titled "Netflix: get your 'Stranger Things' merch here!" They have been big on the merch since day one. Where have you been?!? LOL

  45. Why does it matter if it's indie? It's never been indie ever, it's made by a multi billion dollar company and it had tons of ads and hype when it came out. Which is why I watched it. I'm sorry, but I really just find this attitude kind of annoying. I really enjoy your videos but i think it's kind of pretentious to be skeptical of the show because it's popular with a lot of merch. I guess I really just don't see why it matters?

  46. This is the most pretentious video I’ve seen in a while. Stranger Things has been massively popular since it first came out! EVERYONE watches it, Hell my red neck parents even enjoy it, plus my little kid and his friends. I don’t know how you could have ever thought this show was some obscure, hipster program made just for you. Girl please. Let people enjoy things and get over yourself.

  47. I never post negatively but I don’t think it’s destroyed I cried during the recap “This exists in our time!”. I won’t lie I definitely bought a stranger things shirt from some random site. Does it suck it’s everywhere when you feel it’s yours? Absolutely. But it’s like punk music was back in the day I suppose. I’m still gonna be a die hard even when my grandma finally asks what it’s all about.

  48. I get where you're coming from – I've had things that I experienced alone (books, movies, etc.) that, because I got to them late or just didn't know anyone else who liked them, felt like "mine" – the stories moved me so deeply that I almost didn't want to share them. I think that's probably more common than we think, it's just a hard thing to put into words. But it doesn't make the thing less worthy to find out that it's popular. Yes, we may have mixed feelings – that's part of being human, part of being a creative person who connects strongly with stories. And as an someone in my early 30s, I do get sick of the over-merchandising of a lot of stuff – but I just don't (or rarely) engage with it and go on liking the story or movie or thing in my own way. I think it's cool that you're exploring these feelings online – that's a risky thing, considering some reactions, but you've always been up front and authentic and I still love your channel and value what you have to say. Love you Quack!

  49. this video is so entitled. stranger things has always been popular, i got my family into it (after seeing Noah Schnapp on stage at Madison Square Garden for PATD 2017 Death Of A Bachelor tour for fucks sake). i get how it can feel person, it felt personal to me too and it still does regardless. sure there's some over the top merch and a weird obsession thats just what happens now days when something is too good. but whatever pop culture is doing doesn't and shouldn't have any effect on the show and certainly isn't "killing" stranger things.

  50. despite all the merch and what you seem to think,, not everyone watches stranger things and the people that do either like it, love it, or have an obsession with it. you’re still able to recommend the show to people,, you can still feel excited to be a part of a community no matter if it’s big and mainstream or small and indie; i can agree that it’s a little crazy that so many different stores are selling licensed merchandise but at the same time not everyone is going to have every piece and so it can still be special and cool to own something from the show you enjoy. like other comments are saying,, stranger things was built to be mainstream since the moment it came out. i remember watching it for the first time only because everyone and their brothers were posting about it on snapchat.

  51. I still love it to the moon and back and had a blast and loved the new season. Sure it aint no season one but still great. Also how the hell do you think netflix made the show…..money. The reason they were able to have such great cgi in it……money made from merch. Its like yelling at small artist for selling there work and actually making a profit from it

  52. I'm so over not liking things because they are popular. Just like what you like. I don't have any of the merch either but that's ok, I don't have any Star Wars merch or a whole lot of Harry Potter merch (Hufflepuff for life) but that doesn't mean that I don't like those things. I actually like that "being a nerd" is kind of in now and that I can get merch for stuff if I want it at like Gamestop or whatever and don't have to go trawling through the sea of ebay nightmares for super niche items.

  53. I don’t agree that Stranger Things seemed indie from the beginning. I thought Netflix made it very clear it was an original series and it was pretty popular from the beginning. I also don’t think it’s unusual that rushed, shitty merch was released. That’s pretty common right? I don’t know, I just was not surprised by the progression of the hype and commercialization. It was always mainstream in my eyes

  54. luv your content a lot, but this kinda feels like gatekeeping? not in a rude way, but just because something is popular doesnt make it automatically bad. its annoying seeing overselling of products but yknow

  55. Why do people get offended when something is popular? You're too cool to watch it because it's too mainstream? That's a pretty lame way of thinking. If it's good it's good. If somethings is good it's going to have a high chance of being popular. It seems people who think this way care too much about being cool and hipster. Stranger Things was mainstream the day it was released. Luckily I can enjoy things that are both mainstream and not all while not caring about how little or how many people like it.

  56. I’m pretty obsessed with Stranger Things, but I don’t make it a personality trait. I just keep it on the DL
    Nah, my obsession personality trait is bands (mainly ADTR)

  57. Ok… so I guess I understand the Steve body pillow’s appeal for allowing the thirsty fans to imagine they’re cuddling Steve, but WHY THE BAT?! I know it’s a pillow and it’s just harmless fun, but in a realistic context, why would you want to cuddle a rigid stick of wood covered in jagged metal spikes

  58. I’ve seen a lot of your videos, but I didn’t hit subscribe til the moment you blew bubbles in your tea. FYI.

  59. My husband and I finally watched it for the first time ever about two weeks ago. We binged all 3 seasons lol. We both were hooked from the first episode and found we really enjoy the show.

  60. I am always amused when people say ST gives them a sense of nostalgia…… When they are only in their 20's now…. I mean uhm… ok…. Thats one thing that always leaves me perplexed… When twenty-somethings all say they get such nostalgia from watching ST but its set in the decade before they were even born lol.

  61. i think the reason the Evangelion merch doesn’t seem as overwhelming is because it’s a lot easier to put cartoon characters on merchandise and have it look good. Also a lot of the Evangelion merch is just a character on an item while a lot the stranger things merch seems to be focused of random phrases, items, and places from the show.

  62. We used to get Netflix by mail, 1 or 2 dvd's at a time! LOL It was SO different back then!! I remember when it became a streaming service too!

  63. I never thought of stranger things as indie, since its a netflix show.. but it def had those indie vibes in the beginning. I dont think that mainstream marketing has necessarily killed it – i still really love the show.. but slapping the stranger things brand on every single object possible, like disney or marvel etc is overkill at times. but its all to turn profit ..

  64. Stranger thing has been choosen as the mascott for the whole 80's fascination & of course… It's comercialisation.

  65. I have a child, so I’m used to this “in your face” marketing tactic that explodes with the release of a new season or movie. It’s not really unheard of, and certainly not for Netflix, which, at its core, is a company concerned with making money.

  66. For me, Netflix stopped being "indie" when House of Cards and Orange Is The New Black exploded. It's kinda weird (and quite awkward) to think of Stranger Things as ever being "indie" when in 2016, Netflix was worth $8.831B. (Side note: The "Friends Don't Lie" line is still mentioned even in S3. It's a saying that has stuck with Eleven ever since season one. [Eleven: "But friends don't lie." Max: "Yeah, well, boyfriends lie. All the time."])

  67. What made me feel really disenchanted was I feel like a lot of things in season 3 were just done for shock value, they didn't tie up some of the loose ends they left behind in season 2, and the monster is just disgusting. I'm sorry but I can't look at that thing for 5 seconds without vomiting.

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